The most prestigious event in Bulgaria`s creative industry – FARA – will mark its 25th edition from June 5to 7, hosted at the International Congress Center Burgas (ICCB). Professionals from communication agencies, advertising companies, and media organization swill once again come together to showcase their work, exchange ideas and experiences, and inspire the next generation of industry leaders. A jury of acclaimed experts will award the most successful advertising formats and campaigns featured in the competition program.
This year, the festival carries the motto “Stars Are Born”, aiming to spotlight not only the industry`s established talents but also the rising stars – the future leaders of advertising scene.
FARA is organized by the Bulgarian Association of Communication Agencies (BACA), the official and exclusive representative in Bulgaria of the International Festival of Creativity, which includes Cannes Lions, Eurobest, Dubai Lynx, and Spikes Asia. BACA also holds the license for organizing the Effie Awards for marketing communications effectiveness in Bulgaria. As a member of the Art Directors Club of Europe, FARA is part of the competition system whose winners are eligible to enter the prestigious ADCE Awards.
The 25th edition of the Festival is made possible thanks to the strong support of Nova Broadcasting Group, Netinfo, and the partnership of Burgas Municipality.
Over the years, the lecture program of FARA has featured globally renowned figures such as Oliviero Toscani, Dave Trott, Hamish McRae, Steve Henry, Oscar Farinetti, Yonathan Dominitz, and Jorg Riommi, as well as internationally acclaimed Bulgarian professionals like Antoaneta Mechanova, Prof. Bogdan Draganski, Dimitar Karanikolov, and Alexander Kalchev.
The competition program is open to communication agencies competing in multiple categories across FARA's Creative and Media Contests. The agency that scores the most points in the Creative Contest is awarded "Creative Agency of the Year", while "Media Agency of the Year" goes to the top performer in the Media Contest. FARA also recognizes advertisers, awarding "Advertiser of the Year" to the company with the highest total points across all categories.
More information is available at: https://www.fara.bg/