The leading event in Bulgaria's communication industry, FARA (Festival of the Bulgarian Association of Communication Agencies), will celebrate its 24th edition from June 6 to 8, 2024. For the second consecutive year, the festival will take place at the International Congress Center in Burgas, featuring an engaging program with both lectures and competitions.

This year’s creativity-focused festival will present the traditional competition program alongside inspiring content for industry professionals and students— the future talents of the sector.

Communication agencies are invited to participate in FARA 2024’s Media and Creative Competitions, submitting advertising materials and communication campaigns created between January 1, 2023, and April 18, 2024. 

The Creative Competition challenges agencies to enter the expanded category "Creative Use of Media," which includes a subcategory focused on the "Creative Use of Digital and Social Channels."

For the "Brand Identity" category, submissions will be accepted for comprehensive concepts related to brand-building, with elements created after January 1, 2022, and actively applied by April 18, 2024.

The Media Competition welcomes communication agencies involved in crafting and executing media strategies for campaigns, purchasing advertising formats in media channels.

This year, the competition introduces new features, including the "Positive Change – Brands" category within the "Media Campaign" section. According to the rules, this category will evaluate and reward media campaigns for brands and companies that promote positive change through marketing communications.

Additionally, a new category titled "Use of Influencer Marketing" will be part of the "Channels – Creative Approach and Innovations in Specific Channels" section.

In 2023, FARA introduced a fresh logo and graphic identity symbolizing the spark of creativity—the moment a new idea is born. The most prominent event in the creative industry continues to evolve, transitioning from an advertising festival to a festival celebrating creativity.