The International Congress Centre Burgas will once again host FARA 2026, Bulgaria’s most prestigious forum for the communications and advertising industry. The 26th edition of the festival will take place from 4 to 6 June 2026 under the motto “Ideas Celebrate”, bringing together representatives of leading communications agencies, advertisers, media organisations, marketing specialists, creative professionals and emerging talents from across the country.

Organised by the Bulgarian Association of Communication Agencies (BACA), the festival traditionally showcases the best creative campaigns, advertising formats and innovative media solutions produced over the past year. The FARA 2026 competition programme features creative categories and categories dedicated to Creative Media Solutions, with several new additions to the competition rules introduced this year.

One of the highlights of this year’s edition is the new special award, “Brand Manager of the Year”, recognising professionals working for advertiser companies and partners of communications agencies. A new “Use of Artificial Intelligence” category has also been introduced within the creative section, reflecting the growing importance of AI technologies in contemporary communications and marketing.

The festival will offer an extensive programme of lectures, professional discussions, presentations and networking opportunities with established experts from the Bulgarian and international communications industry.

The competition is open to communications agencies with campaigns and advertising formats implemented between 1 January 2025 and 15 April 2026. Projects may have been carried out in Bulgaria or abroad. A jury of established professionals and independent experts will evaluate the most outstanding communications solutions of the year.

By hosting FARA 2026, Burgas once again reinforces its position as a leading destination for major professional, cultural and business events. The International Congress Centre Burgas continues to be a preferred venue for forums of national and international significance, thanks to its modern infrastructure, strategic location and capacity to host high-calibre events.

More information about the festival programme, categories and competition rules is available on the official FARA website .